Spring 2014 35
Piti Bhirom Bhakdi '02 drives a global brand toward stardom
A
LUMNUS and Thailand native Piti "Todd"
Bhirom Bhakdi leads a life that could rival that
of Tom Cruise: race car driver, talk show host,
married to a silver screen starlet, and owner of
a clothing line, four golf courses, two resorts,
a racing school, and eight chain restaurants. But at the heart
of it all, he's the director of Boon Rawd Brewery, a jewel in the
family business, and makers of Singha beer, a global brand.
The Journal sat down with Bhirom Bhakdi recently to talk
about his business, his time at WPI, and how an engineering
education can help grow a global beverage business.
driving the
WPI_spring14_features1.indd 35 3/9/14 12:12 PM