WPI Journal - The Magazine for WPI Alumni

FALL 2012

The Alumni Magazine for Worcester Polytechnic Institute. (WPI)

Issue link: http://wpialumnimag.epubxp.com/i/95644

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Advancing WPI Eye on the Web Alumni-founded company supports eye-tracking research laboratory WHAT MAKES A GREAT WEBSITE RU DSS RQH WKDW ORRNV JUHDW DQGŐPRUH LPSRUWDQWŐLV HDV\ WR XVH" 7KH 8VHU ([SHULHQFH DQG 'HFLVLRQ 0DNLQJ 8;'0 5HVHDUFK /DERUDWRU\ VHHNV DQVZHUV WR WKDW YHU\ TXHVWLRQ 2SHQ VLQFH 0DUFK WKDQNV WR D JHQHURXV FRQWULEXWLRQ IURP '\Q D 1HZ +DPSVKLUHŏEDVHG FRPSDQ\ FR IRXQGHG DQG OHG E\ -HUHP\ +LWFKFRFN Œ Œ DQG 7RP 'DO\ WKH 8;'0 /DE IHDWXUHV VWDWH RI WKH DUW H\H WUDFNLQJ WHFKQRORJ\ WKDW UHFRUGV D SHUVRQŒV JD]H ZKHQ XVLQJ D FRPSXWHU RU KDQG KHOG GHYLFH VXFK DV D VPDUW SKRQH RU WDEOHW Ŕ:H DUH H[FLWHG DERXW WKH QHZ IDFLOLW\ DQG ZH DUH JUDWHIXO IRU WKLV JHQHURXV JLIW IURP '\Q ŕ VD\V 3URYRVW (ULF 2YHUVWU¸P Ŕ7KLV QHZ ODE DQG WKH ZRUN RI 3URIHVVRU 'MDPDVEL DQG KHU VWXGHQWV KDYH IDU UHDFKLQJ LPSOLFDWLRQV IRU WRGD\ŒV JOREDO LQQRYDWLRQ HFRQRP\ ŕ 6RXVVDQ 'MDPDVEL DVVRFLDWH SURIHVVRU RI PDQDJHPHQW LQIRUPDWLRQ V\VWHPV DQG GLUHF- WRU RI WKH 8';0 /DE H[SODLQV WKDW WKH H\H WUDFNHU LV D YDOXDEOH WRRO LQ LQYHVWLJDWLQJ XVHU H[SHULHQFH Ŕ,W OLWHUDOO\ DOORZV XV WR VHH ZKDW WKH XVHU VHHV ZKHQ KH RU VKH ZRUNV ZLWK D V\V- WHP ŕ VKH VD\V 7KH H\H WUDFNLQJ V\VWHP FRQVLVWV RI FDPHUDV WKDW REVHUYH KRZ D SHUVRQŒV H\HV PRYH DERXW D FRPSXWHU RU KDQG KHOG VFUHHQ DV KH RU VKH XVHV D ZHEVLWH DSS RU VLPLODU WHFKQRORJ\ 7KH GDWD IURP WKHVH VHVVLRQV FDQ EH SUHVHQWHG DV D JD]H SORW VKRZLQJ ZKHUH WKH XVHU ORRNV WKH RUGHU LQ ZKLFK YDULRXV HOHPHQWV RQ D VFUHHQ DUH YLHZHG DQG ZKHUH D XVHUŒV H\HV Ƃ[DWH IRU ORQJHU SHULRGV RI WLPH 7KH GDWD FDQ DOVR EH SUHVHQWHG DV D KHDW PDS FRORUHG VSRWV WKDW VKRZ ZKHUH D XVHUŒV H\HV DUH Ƃ[DWLQJ WKH PRVW DQG OHDVW 7KLV GDWD LV FULWLFDO WR DQ\ RUJDQL]D- WLRQ RU HQGHDYRU WKDW VHHNV WR FRPPXQLFDWH 66 Fall 2012 From left, Mark Rice, dean of the School of Business, Dyn executives Tom Daly '04 and Corey Wallenstein, and Soussan Djamasbi, associate professor and director of the lab, officially open the User Experience and Decision Making Research Laboratory at WPI. NH\ LQIRUPDWLRQ WR LQGLYLGXDOV DQG FDQ KHOS LQIRUP GHFLVLRQV DERXW KRZ WKDW LQIRUPDWLRQ LV SUHVHQWHG )LGHOLW\ ,QYHVWPHQWV IRU H[DPSOH ZDV LQWHU- HVWHG LQ OHDUQLQJ KRZ SHRSOH RI GLIIHUHQW JHQ- HUDWLRQV LQWHUDFW ZLWK :HE SDJHV 7RP 7XOOLV YLFH SUHVLGHQW RI )LGHOLW\ŒV 8VHU ,QVLJKW *URXS VSRQVRUHG DQ 043 PDMRU TXDOLI\LQJ SURMHFW WKDW FKDUJHG D :3, VWXGHQW WHDP ZLWK FRQ- GXFWLQJ DQ H[WHQVLYH H\H WUDFNLQJ VWXG\ WKDW H[DPLQHG SRVVLEOH GLIIHUHQFHV EHWZHHQ *HQ < DQG %DE\ %RRPHU SUHIHUHQFHV LQ :HE SDJH GH- VLJQ $ UHVXOWLQJ SDSHU FR DXWKRUHG E\ 'MDPDV- EL 7XOOLV DQG 0DULVD 6LHJHO Œ Ŕ*HQHUDWLRQ < :HE 'HVLJQ 8VDELOLW\ 7HVWLQJ WKURXJK (\H 7UDFNLQJ ŕ ZRQ WKH %HVW 3DSHU DZDUG LQ WKH KXPDQ FRPSXWHU LQWHUDFWLRQ WUDFN DW WKH WK $PHULFDV &RQIHUHQFH RQ ,QIRUPDWLRQ 6\VWHPV LQ 7RURQWR LQ 7KH WKUHH KDYH FR DXWKRUHG D QXPEHU RI RWKHU FRQIHUHQFH SDSHUV DQG MRXUQDO DUWLFOHV VLQFH WKHQ &XUUHQW JUDGXDWH DQG XQGHUJUDGXDWH VWX- GHQWV DUH FRQGXFWLQJ H\H WUDFNLQJ VWXGLHV IR- FXVHG RQ WKH HIIHFW RI YDULRXV FRJQLWLYH IDFWRUV RQ XVHU H[SHULHQFH PRELOH GHYLFHV DQG WKH XVH RI H\H WUDFNLQJ WHFKQRORJ\ LQ YDULRXV LQGXVWULHV +LWFKFRFN EHFDPH LQWHUHVWHG LQ 'MDPDVELŒV H\H WUDFNLQJ UHVHDUFK DV LW UHODWHG WR '\Q +H GHVFULEHV '\Q DV D GHYHORSHU RI Ŕ,QWHUQHW SOXPELQJ ŕ WKH EHKLQG WKH VFHQHV SURJUDP- PLQJ WKDW PDNHV H WUDQVDFWLRQV SRVVLEOH :KHQ '\Q ZDQWHG WR HYDOXDWH WKH XVDELOLW\ RI

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